Provide the client with a site that offers a dynamic online community, e-commerce, and a is a hub of information about the sponsored UFC fighters. Goal is to add value and interest to the site to drive traffic and ultimately increase merchandise sales.
The client's previous website was predominantly an online store for American Fighter branded merchandise, and they wanted to offer more and to become a go-to place for fans to get information about their favorite fighters and to have an online community. The solution included providing each fighter his own page containing biography, news, events and merchandise. The online community has a free as well as a paid option which encourages fans to get involved with the community by posting blogs, photos, and interacting with other members.
"I saw the new site and it's AWESOME. I love how it's so organized and the graphics are great. It's nice to see that it's a page geared equally for fighters & apparel whereas before, it was just a store. Kudos to whomever your web man is."