The client who manages The Doors' properties, Jampol Inc., was looking for a balance – to remain faithful to the legacy of this legendary band while modernizing its appeal for all ages. The solution was to use a clean, uncluttered design approach while letting the beauty of the photography give it historic context. The result was a responsive site, rich in history and content, befitting a music icon. The success of its content, organization and appeal was proven with a significant increase in user session times and online merchandise sales that were multiplied by a factor of 20 from the previous site's within a year.
This site was a 2014 Webby Honoree in two categories: Best Visual Design – Function, and Music. Additionally, it received the Acquia 2014 Partner Site of the Year, Entertainment Category.