Idea Den

Idea Den (now known as MasterChannel) is a company based in Nashville, TN for which I was Creative Director/Senior Designer for four and a half years. The company specializes in providing sites and merchandising services for music entertainment with its Drupal-based site platform called Fan Torrent.

When I came on board, the company was in its infancy and was in need of a visual identity. My challenge was to come up with an interesting identity and materials which not only reflected the small company's fun, startup culture, but also was grounded enough to show its competency as a competitive market contender, while showcasing this new and inventive platform we'd just built.

Role: 
Creative Direction
Design (logo, print, web)
Front-End Development
CMS: 
Drupal
Tools: 
Photoshop
Illustrator
InDesign
Year: 
2012
Employer: 
Idea Den