Kalin & Myles
Site design for teen rappers, Kalin & Myles. Previously, their brand image skewed towards a younger teen audience in the use of bright colors and kids-y themes. As their lyrics and image are now more directed at older female teens, the artist's management wanted to reflect this in the look of their online presence. I began by making slight updates to their logo, ditching the previous juvenile font treatment and moving towards a more serious one. Next was the elimination of the bright and light blues, transitioning to black and white photos with lots of gray and black with a single red for highlights.
Pinch to Zoom