R5

R5 is an popular American pop rock band whose demographic largely consists of young teens. This design is a redesign of the first site we built for them, which had a very clean-cut youthful feel, and was based around the style of their first album, Louder. For the redesign, the band wanted something more rock, less bubblegum, with grit to reflect their maturity as songwriters and their age. To achieve this I added textures and used all black and white photos with just few color accents in site elements.

Role: 
Creative Direction
Responsive Design
Front-End Development
CMS: 
Drupal
Tools: 
Omnigraffle
Photoshop
Coda
Year: 
2014
Employer: 
Idea Den